| |
| |
|
Copywriting Information |
|
|
|
LifeHealthInsurance.ca Dont Be Satisfied With Your First Draft
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best message? One of the ways I employ to help me with this task is to first weed out what I DON'T want to say. I'll write a number of different opening sentences for an email, for instance. Then I'll start hacking away at the ones that don't carry the right message, or that carry the right message badly. Knowing you're going to cut away the bad versions, it's easy to start a flow of different lines. You're not under pressure to make every line brilliant, because you know that most will be discarded. This process also applies a very useful discipline; it makes you write down a large number of different lines, different options. This, in itself, is a good thing. Far too often, particularly when under the pressure of deadlines, we make do with the first opening that jumps to mind. Unless you are a full-time genius, that first thought is unlikely to be the best one. Listing, and then eliminating copy lines makes you think. It makes you stop and really consider what it is you really should be saying. Better still, it makes you self-critical and more determined to deliver the best line possible. Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Do You Make These 5 Mistakes When Writing Sales Copy? Writing copy has sometimes been compared to an "art." While it does take creative skill to write great copy that generates results, there are some mistakes that you should avoid to make sure that your copy is read and acted upon. Fill Your Readers with Confidence Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. The Biggest Mistake Copywriters Make Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down. Accelerate Your Freelance Copywriting Master Business Plan! Ever wish for your own copywriting business?Ever wish you could become one of those internet marketing gurus and live out your dream of being who you really want to be?Well, what's stopping you? Is it time? Money? Fear of the unknown? These are the roadblocks that prevent so many of us from achieving our full potential for greatness.If you're good at something, and I'm sure that you are. Help, Help, Help, Sell Here's a fundamental difference between copywriting offline and copywriting for the web.. Copywriting: Secrets of a Freelancer Lately, I've been getting emails from other copywriters who ask me questions like "What's your secret?" and "How did you do it?" and "Can I be your apprentice?"Aw, heck, are you serious? People are talking to me like I'm some kind of demi-goddess.. Be That Copywriter Everyone Wants to Work With So many copywriters think that it's enough to be a stellar writer and grammatical genius. Oh, but this is so far from true. 7 Essential Tips for Reviewing and Approving Copy Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. Website Promotion: 10 Secret Motivational Triggers That Make People Buy Unless you know the secret motivational secrets that make people buy, your efforts in website promotion may not be fruitful.Here are some website promotion triggers to help you:1. Can Honest Copywriting Succeed? I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action. Impulse Writing for Better Ad Headings Writing headlines for your ads is the most important part of your online presence.When posting your ad to classified sites, directories, message boards, newsgroups or mailing lists, the only part of your ad that is showing is the heading. Be Contagious... Spread The Word! "Melissa" invaded our computers in late 1999, then "I Love You" in 2000. A year later, the "homepage. Long Copy vs. Short Copy? If You're Still Debating This, You're Missing The Point! I've seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can't help but laugh. It's not a new debate? Ever since the long copy masters of the early 1900's, people have been arguing for or against the practice. Writing For Sex Markets Many professional freelancers will go their entire career without ever once writing a story about sex. Oh, they may craft a racy scene or two in the course of writing the next Great American Novel, or they might someday write an article about the latest in sexual research, but that's about as far as many writers will ever take the concept. 7 Steps You MUST Take Before Writing a Word of Copy! Copywriting ChecklistOkay, you know you have your product (or service) in front of you. Now it's time to get the word out with an attention-grabbing sales letter. Yale University Researchers Reveal The 12 Most Powerful Words In The Human Language... In this article, I am going to reveal a dozen words, which could change your life. Why? Because Yale University researches have identified the 12 most powerful words in the human language? proven to attract attention and stir emotion within their readers. How You Can Become A Freelance Business Plan Writer As with any business, becoming a freelance business plan writer can be a challenge. The first challenges involve factors such as cash flow, getting clients, and maintaining some sort of order. 11 Things You MUST Know Before Hiring a Copywriter! If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Promote Your Business and Get Paid for Doing It! How can you gain credibility and exposure for you and your business, reach a motivated audience, develop a far-flung network, hone your presentation skills -- and get paid to do it?Many writers, artists, speakers and entrepreneurs have found an answer: they teach classes in adult education programs.Adult education is big business. Creative Copywriting? There is a difference between creative writing and copywriting. It took me a while to come to terms with this but it's true, there is a difference.
|
| home | site map |
| © 2006 |
